Sometime in the 1996-1998 time frame, BMW released a keychain that was simply “Z”. The font exactly matches the Z3 font. It was a well-made, heavy piece. The rumor was however, that Nissan sued BMW over the keychain claiming they had trademarked “Z” for the 350Z car. Regardless of the truth, the keychain became No Longer Available (NLA) very quickly and it was replaced by the currently-still-available “Z3” keychain 80230432391 for $29.95r. Andy and I have always liked and collected BMW keychains and I have posted about them before on this blog. This one is no exception. In fact, we used to sell these at LeatherZ back in the day. Neither Andy nor I have ever been great about inventory management... Turns out we over-sold these keychains and I had to give my personal new in box one to a customer as a sold order. That was nearly 20 years ago.